Author: Voice of Goizueta

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

2014 India

2015 Australia/New Zealand Japan/Hong Kong Nicaragua South Africa Southeast Asia (Thailand, Cambodia, Myanmar) 2014 India Vietnam/Singapore Nicaragua/Costa Rica Argentina/Chile 2013 Nicaragua & Costa Rica India Japan Brazil South Africa

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

GUEST POST – ALI FADLALLAH – The Fort Benning Leadership Challenge “Through the Lens of a Charter Participant”

GUEST POST – ALI FADLALLAH – The Fort Benning Leadership Challenge “Through the Lens of a Charter Participant”

Hear from One-Year MBA 2014 guest blogger Ali Fadlallah, as he shares his experience at the recent trip to Fort Benning, Dec 13 -14 for our MBA student leadership development trip: DAY 1: “Team full-time”—Christina, John, Kyle, Prem, Rachel and I—have no idea what to expect. Having served in the military,...

Voice of Goizueta Blogger: Nicole Gilzenrat – Marketing Internship Stories

Name: Marisa Kowalsky Previous Position: Sales and Marketing Manager- Restaurant Industry Summer Internship: Marketing Strategist – 3M I served as an internal marketing consultant for 3M on B2B and B2C projects in industries such as food safety, office supplies and safety & security. What class(es) prepared you the most for...