Equipped with a business problem and my laptop, I looked around the room at five of my peers who I had only known socially, at most, before this day. The six of us had just left a debriefing with the CEO and CMO on the first day of our internship.
As a second-year MBA student with only a semester left in my business school journey, the feeling is bittersweet.
Two Full-Time students give firsthand look at IMPACT experience
One of the most important skills an MBA can possess is the ability to dive into a new business situation and come out quickly with recommendations backed by great thinking. It’s one of the reasons companies love hiring MBAs, so learning to dive in effectively on a new project with...
I first learned about Goizueta IMPACT at Welcome Weekend as a prospective student. Sometime during that whirlwind, the faculty explained the IMPACT program – as part of the core curriculum we would learn problem solving and presentation skills in the Fall and apply them in the Spring with a client...
The last phase of the GMSC process consists of two large deliverables: report and presentation. The report is a 50-page document plus appendices that details the journey and process that we took to come up with our final recommendation and walks the client through the recommendation, implementation, and next steps....
The second part of the GMSC process contains the bulk of the work. This is where we had to buckle down and do the research to answer our key question and ultimately come up with a recommendation for our client. My team decided the best way to answer our question...
Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges. The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by...