The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly’s strategy course and Dr. Shah’s Goizueta Marketing Strategy Consultancy, I’ve completed competitive market...
The internship has been a whirlwind experience. After being here a few weeks and diving deep into my project, the intern coordinators have been hard at work allowing us to work hard and play harder. One of the marketing intern events involved all of us walking into a big open...
Greetings from Gallo! I want to give a little bit of background on E&J Gallo before going into details on my internship and project. Ernest and Julio Gallo officially started making wine in 1933 at the end of Prohibition and produced over 444,000 gallons of wine by the end of...
The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their...
“Welcome PepsiCo Interns!” is the first thing I see walking into the Frito Lay headquarters day one of my internship. All the warm welcomes from my fellow interns from Harvard, Kellogg, NYU, and Duke let me know I am in the company of talented individuals across the US. I felt...
Name: Marisa Kowalsky Previous Position: Sales and Marketing Manager- Restaurant Industry Summer Internship: Marketing Strategist – 3M I served as an internal marketing consultant for 3M on B2B and B2C projects in industries such as food safety, office supplies and safety & security. What class(es) prepared you the most for...
I am a bit over halfway through my internship at this point and it has been a fantastic experience. My project is to complete a major overhaul of the department’s medical residency website to enhance content, look and feel, user-friendliness, and modernity to continue attracting top talent. My supervisor, director,...
It’s summer, and if you’re in a full-time MBA program, it means you’re off to your summer internship to try your hand at the job you really wanted all this time, but didn’t know you wanted until you started going to all the diversity conferences, company presentations and networking events...