Every year at Goizueta Business School, second-year, Full-Time MBA students return to campus, with a little more bounce in their step, holding their heads a little higher. With summer internships behind them, students are more confident in their abilities. While all of them have gained valuable knowledge and skills from...
It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of...
The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly’s strategy course and Dr. Shah’s Goizueta Marketing Strategy Consultancy, I’ve completed competitive market...
The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their...
It’s summer, and if you’re in a full-time MBA program, it means you’re off to your summer internship to try your hand at the job you really wanted all this time, but didn’t know you wanted until you started going to all the diversity conferences, company presentations and networking events...
We asked a few of our Two-Year MBA current students to provide a snapshot of their summer internship experience over the course of their time away from Goizueta. Meet Amritha Alladi 14MBA. Name: Amritha Alladi Class Year: 2014 Concentration: Marketing 2013 Summer Internship Employer, Position & City: The Associated Press, Summer...