Tagged: marketing strategy

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

TWO-YEAR MBA PROFILE FEATURING D.J. Singleterry

TWO-YEAR MBA PROFILE FEATURING D.J. Singleterry

Want to know more about the career management resources and opportunities available to Goizueta MBA students? We asked a few of our Two-Year MBA current students to blog throughout their career search. Meet DJ Singleterry 15MBA. Name: Darell Singleterry Jr Class Year:  Two-Year Full-Time 2015 Concentration: Marketing Strategy Previous Employer & Position: Dell, Inc; Strategic Planning...